Chemical Guys® AIR_069 - Odor Eliminator Air Freshener

Understanding Scents And Memories

Scent is the strongest sense tied to memory. A single puff of any aroma can bring on a flood of memories, influence people's moods, and even affect their work performance. Because the olfactory bulb is part of the brain's limbic system, (an area so closely associated with memory,) smells can bring up memories and evoke powerful responses almost instantaneously. When you 1st experience a new scent, your brains links it to the place, time, and moment where you 1st experienced it. Your brain forges a link between the smell and the memory. When you encounter the smell again, the link is already there, ready to elicit a memory or a mood.

How Smell Affects Perception

Successful business use pleasing scents to satisfy customers. High end stores, shopping malls, restaurants, hotels, and casinos have been paying attention to scents for decades. Think about the last time you walked The Strip in Las Vegas: did you notice nice smells when you walked into the hotels or clubs? It wasn't on accident. Institutions keep their facilities clean and pump fragrances through ventilation ducts to maximize the effect. If you like the way a place smells, there's a chance that you'll rate your experience there more positively than you would have otherwise.